How It Started

CAMACOL embraced the creative industries as a pathway to international business development. With the support of its Board, Patty—then Managing Director—launched a film initiative aligned with CAMACOL’s mission of opening doors to global markets.

This effort positioned Miami-Dade County as a hub for Florida’s international content development and laid the foundation for what would become the Miami Media & Film Market (MMFM).

Patty’s early formation in the industry was shaped by a production-centric upbringing and by mentors who helped define Miami’s cultural and cinematic landscape. These included the legendary filmmaker Franco Zeffirelli, Cuban American director Leon Ichaso, and Miami Film Festival founder Nat Chediak. Nat’s vision brought internationally acclaimed directors and talent to Miami, including Pedro Almodóvar, Bigas Luna, and Fernando Trueba. Nat’s vision transformed Miami’s cinema culture forever.

Through those early experiences—including working behind the scenes during the festival’s formative years—Patty gained a rare perspective on the global language of cinema and the discipline required to bring stories to life.

How It Took Shape

In 2009, CAMACOL advanced its vision through participation in a Florida-led delegation to the Berlin International Film Festival, Berlinale. There, Patty met Prashant Shah, a globally recognized Bollywood/Hollywood producer.

Prashant’s film Dostana, shot entirely in Miami, demonstrated the city’s viability as an international production destination—generating both global visibility and measurable economic impact. His subsequent work continued to bridge industries and markets, reinforcing a truly global production model.

At the same time, Jose Luis Martinez emerged from Miami’s independent production movement, bringing experience in film, digital media, and talent packaging through his time at ICM Partners (now CAA) in Beverly Hills. His contribution strengthened the connection between Miami and Los Angeles, expanding MMFM’s reach and industry relevance.

Building on this foundation—and at a critical juncture when state funding was no longer available—former CAMACOL Secretary and current CAMACOL President Joe Chi stepped forward with leadership and conviction. Recognizing the long-term value of MMFM to both CAMACOL and Miami-Dade County’s international positioning, he played a pivotal role in ensuring the initiative’s continuity during a period of uncertainty.

That moment reinforced a defining principle: MMFM would be sustained not by circumstance, but by vision, commitment, and strategic alignment with global markets.

Where We Are

Now in its 16th year, MMFM continues to evolve as an independent global platform connecting creators with international markets across film, television, animation, and digital media.

Strategic alliances—including collaborations with Film London and key partners in Spain—have positioned MMFM within a growing network of international co-production relationships, supported by the MMFM Co-Production Leadership Council.

This continued growth reflects the strength of private-sector leadership and a long-term vision that ensures MMFM’s relevance in an ever-evolving global industry.

Where We’re Headed

In today’s shifting landscape, the path forward is clear: To strengthen Miami-Dade as a gateway to global co-production—by working with partners who are outward-looking, resilient, and opportunity-driven.

Because the future of this industry will not be built in isolation.

It will be built through collaboration—across borders, cultures, and markets. And with MMFM, we are already there. Always stay one step ahead. This is not just a Market. It is a Movement.